Higher ASR’s Translates into Higher Profits
Ok, so you’ve settled on your Long Distance carrier who has given you a great per minute rate and you think to yourself “I’m all set now, this is the best it’s going to get”. In some cases that could be true but when you peel back the layers of the onion skin and analyze all the details it might be costing you a lot more than you realize because of your ASR (Answer Seizure Ratio). http://en.wikipedia.org/wiki/Answer/seizure_ratio Setting aside the number of Cancels you have which is the 1 component of the ASR you have the most control over what you have much less control is what your carrier is responsible for and that is Channel Unavailability, Congestion & Call Rejects. Given the same Lists loaded into your Dialer the variance of your ASR or Call Completion Ratios if you will the variance can be as much as 5-30% depending on the carrier. You could have a very competitive SIP Flat rate covering Interstate only or all USA calls but if the carriers threshold policy is more punitive than others you could easily experience a much higher amount of 503 Call Rejects. Congestion & Channel Unavailability on the other hand can usually be remedied by working with the carrier and is most often a temporary situation. The same can be said if you are using primarily 1 or 2 carriers that offer SIP NPA/NXX rate decks with a limited amount of Codes where they just don’t provide any service to 10s of thousands of codes. So if your Call Center, Voice Messaging, Hosted Dialer or any other Enterprise that has a significant volume of Long Distance traffic you can easily be missing out on a lot of profits because you’ve come to accept an 15, 20 or 25% ASR is acceptable or seems normal. Not only could you increase your profits with a SIP Carrier with a higher ASR but you also could be burning faster through your lead lists if you don’t have enough failover carriers to finally route the calls that aren’t completing. For a Free Analysis & Evaluation of your Call Center Voice traffic please call us @ our Toll Free Number 1-888-632-4228 or if you would like to receive our Blogs click this link.